Branding Should be Leveraged as a Recruiter Tool

Executive search firm Harris Allied suggests that a potential employer’s value to the marketplace and its key points of differentiation can play a key role in its ability to attract top talent as part of its recruiting efforts. Factors such as the marquee value of a company’s name, its industry position, and even its corporate culture all contribute to the brand presence that can influence a job seeker’s decision.

by Joshua Bjerke, Contributing Writer for Harris Allied